Twin Liquors Marketplace Hancock
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Born and raised in downtown Austin, Texas, Twin Liquors began as one small store and has emerged into a “home grown,” successful Austin company that has a unique and well-respected reputation throughout the United States for having impeccable team members, outstanding customer service, conveniently located stores, extensive selections of fine wines and premium spirits from around the world, and substantial community involvement.
The roots of Twin Liquors began in a mercantile store in the late 1800s in the heart of Austin, Texas, which was then Congress Avenue and Pecan Street (the current Sixth Street). Shortly after the repeal of Prohibition in 1933, the Jabour family ventured into the liquor industry with “Jabour’s Package Store,” which contained a liquor store, a drug store and a soda fountain that were all under the same roof. During this era, operating a liquor store along with a soda fountain and a drugstore was the trend. Competition was fierce after Prohibition, and there were approximately 26 liquor stores within a two-mile area. The Jabour family worked hard and by the mid-1940s, had expanded the business to three liquor stores and a tavern that only sold beer. In September 1981, this generation of the Jabour family decided to retire after being in the liquor industry for approximately 40 years.
In February of 1982, a new generation of Jabours began operating a small 700-square-foot liquor store at the corner of 7th and Red River in downtown Austin. This store was named “Twin Liquors” in honor of Theodore Jabour, who was one of the original twins of the Jabour’s Package Store.